Alex Slater, a 19-year-old British entrepreneur, has become a millionaire after developing Quittr, an app designed to help young people abstain from p*rnography. Once addicted himself, Slater left college to create the science-backed app, which features tools like a “panic button,” AI support, and a gamified progress tracker to help users resist urges. Within a year, Quittr amassed over one million downloads across 120 countries and now boasts 150,000 daily active users.
Slater, who lives in a £7.9 million rented mansion in Miami and earns approximately £395,000 a month in mostly profit, says the app is aimed at both addicts and casual users looking to cut down. Quittr costs £29.99 per year and offers features such as a “life tree” that grows with each positive action, mindfulness exercises, and a community forum. The app also includes an AI chat function and can block certain pornographic sites.
Half of Quittr’s users are under 18, a statistic that Slater finds both alarming and motivating. He believes pornography is normalised yet deeply damaging to mental health, relationships, and self-esteem. He says, “You’re a loser if you watch it but stopping isn’t easy. What starts as fun becomes a shameful secret.”
Quittr was co-founded with 23-year-old Connor McLaren, who invested £2,200 of his savings to launch the app. The pair met online and bonded over a shared vision to tackle porn addiction among Gen Z. Users are encouraged to set personal goals, such as improving relationships or gaining better self-control, and recommit to them daily.
Despite some criticism over the app’s cost, Slater argues the revenue funds further development. He claims a 41% one-year abstinence rate—triple the industry average—and says the growing forum allows users to support each other openly.
Slater, who taught himself coding and began developing apps as a teenager, splits his time between the UK and US. He aspires to become Prime Minister one day and says his success proves that traditional academic routes aren’t the only path to making a difference.
