Running has become the top physical exercise of 2024, prompting many companies to make significant investments in the sector. One such company is On Running, a brand of athletic shoes that has quickly become a favorite among amateur runners.
With its distinctive design, the brand features a sole technology called CloudTec, which helps reduce athletes’ heart rates and blood lactate levels. As a result, On has gained global popularity, being present in 55 countries and achieving a revenue of US$2 billion over its 15-year history.
Founded by former Ironman champion Olivier Bernhard, the company saw a 46.6% growth in its operations last year, positioning itself strongly against established competitors like Nike and Adidas.
Currently, On’s shoes are priced between US$115 and US$550, targeting individuals who engage in regular sports and seek high performance. Thanks to its innovative technology, the brand won the ISPO Gold Award.
To continue pushing the boundaries of innovation, On has established a research facility in Zurich called On Lab, which is dedicated to creating and developing new technologies and products, including shirts, caps, and jackets. The company is focused on reducing its carbon footprint, implementing circular economy principles, and using recyclable materials.
In addition to projecting an eco-friendly image, On plans to leverage influencer marketing, featuring high-profile names like global ambassador Roger Federer, Polish tennis star Iga Świątek, and actress Zendaya, who has an exclusive contract with the brand.
On also promotes its products through sports events, a strategy that attracts many runners. The company sponsors triathlons and road races in various cities around the world.
