This week, one of the world’s biggest singers, Beyoncé, announced the launch of her own whisky brand, SirDavis, named in honor of her great-grandfather Davis Hogue. In collaboration with Moët Hennessy, the new label was developed in the United States but is inspired by traditional Scottish and Japanese whisky styles.
The whisky is more than just a celebrity-branded product; Beyoncé was deeply involved in every step of its development, from the bottle design to the flavor of the liquid.
The name SirDavis reflects her family history, with her great-grandfather being one of the first Black men in his community to be called “Sir” during Prohibition.
The bottle, notable for its tall and elegant design in a rosé gold tone, aims to represent the balance between femininity and masculinity, a concept Beyoncé wanted to convey.
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The production process combines traditional elements with an innovative touch. Although made in the USA, SirDavis draws inspiration from Japanese and Scottish whiskies, featuring a recipe that includes malted barley and undergoes two stages of aging: first in American oak barrels, then in Pedro Ximenez sherry casks.
The result is a whisky with notes of honey, brioche, and caramel, suitable for both connoisseurs and casual enthusiasts. The launch represents another collaboration between Beyoncé and the LVMH group, with whom she already has other partnerships, such as the Champagne Armand de Brignac, co-owned by Jay-Z.
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Despite the backing of an industry giant, the launch will be gradual and selective, with pre-sales starting on August 20 and official availability in select stores in the US and major cities like London, Paris, and Tokyo.
With a suggested retail price of $89 per bottle, SirDavis is set to attract both fans of the artist and whisky enthusiasts seeking a unique and sophisticated experience.
